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Dongbang B & H 'Finding Answers Online'
Overcome the crisis by upgrading online channels and diversifying distribution
[CMN] It's a tough time for everyone. Companies are struggling to survive in their own ways. In this situation, Dongbang B&H (co-presidents Kim Tae-hee and Lee Sang-up), a comprehensive household goods manufacturer located in Hwaseong, Gyeonggi-do, stands out as it is actively utilizing online channels to overcome the crisis.
"Until the first half of this year, our sales were severely affected by COVID-19, especially overseas exports," said an official from Dongbang B&H. "However, we have been strategically utilizing online channels and strengthening communication with customers, and our sales are recovering steeply to last year's level.
An official from the company's overseas business division said, "It is difficult to compete with companies that have the advantage of capital and manpower in traditional sales methods such as overseas fairs, business trips, and buyer meetings. However, in a situation where the rules of the game have changed due to COVID-19, we believe that how to utilize the only open online channel is not just a matter of survival, but a huge business opportunity for small and medium-sized enterprises like us." It all started with the '2056 Project', an emergency management program announced by CEO Kim Tae-hee on May 6th of this year.
In addition to the company's homepage in the form of a web catalog, a separate online channel with shopping functions and quotation simulation functions has been established, and by utilizing the ZOOM meeting program in conjunction with it, it is possible to contact buyers anywhere in the world in a way that resembles a face-to-face meeting.
[CMN] It's a tough time for everyone. Companies are struggling to survive in their own ways. In this situation, Dongbang B&H (co-presidents Kim Tae-hee and Lee Sang-up), a comprehensive household goods manufacturer located in Hwaseong, Gyeonggi-do, stands out as it is actively utilizing online channels to overcome the crisis.
"Until the first half of this year, our sales were severely affected by COVID-19, especially overseas exports," said an official from Dongbang B&H. "However, we have been strategically utilizing online channels and strengthening communication with customers, and our sales are recovering steeply to last year's level.
An official from the company's overseas business division said, "It is difficult to compete with companies that have the advantage of capital and manpower in traditional sales methods such as overseas fairs, business trips, and buyer meetings. However, in a situation where the rules of the game have changed due to COVID-19, we believe that how to utilize the only open online channel is not just a matter of survival, but a huge business opportunity for small and medium-sized enterprises like us." It all started with the '2056 Project', an emergency management program announced by CEO Kim Tae-hee on May 6th of this year.
In addition to the company's homepage in the form of a web catalog, a separate online channel with shopping functions and quotation simulation functions has been established, and by utilizing the ZOOM meeting program in conjunction with it, it is possible to contact buyers anywhere in the world in a way that resembles a face-to-face meeting.